To create a forum through which funds will be raised for the conservation of the Mara ecosystem. Funds and donations raised will ably support conservation efforts within the olchorro oirwa conservancy.

The Mara ecosystem is staring at the dangers of climate change, as evidenced by the drying of rivers in the ecosystem, drought and hunger that have sunk the communities around into the deeper abyss of poverty.  Indeed, the proceeds will also bolster conservation efforts aimed at saving endangered species such as lions, white rhinos, leopards, elephants and cheetahs. We shall also support the construction of an animal orphanage and contribute towards the rhino sanctuary.