Sports Tourism CatalystOUR CAUSES
Vision 2030, recognizes tourism as one of the 5 pillars which will transform Kenya into a middle income nation by 2030. The GoK-ec country strategy paper highlighted tourism as a sector with great potential to increase export earnings for the Kenyan economy. With this in mind, the Kenya tourism board is focusing on promoting Kenya as a sports-tourism destination. The Masai Mara Marathon will combine the allure of the masai mara and the fame of Kenyaís running tradition and spirit to attract local and international participants.